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Integrated Media

For teams ready to plan digital and offline media as one connected investment.

People move between screens, speakers, and places all day. We plan digital and offline advertising around the audience, the market, and the business outcome — then build a measurement approach honest about what each channel can prove.

Reach audiences across screens, speakers, and markets.

Connected TV

Audience-led video placements across streaming television inventory, planned with reach, frequency, geography, and incrementality in mind.

Streaming video

Online video inventory that extends campaign reach beyond social feeds and traditional television schedules.

Podcasts

Host-read, produced, and network placements selected for audience fit, message context, and measurable response.

Streaming audio

Spotify and other digital-audio placements for targeted reach across listening occasions and devices.

Traditional radio

Broadcast radio planning and buying where local reach, repetition, and market context make it commercially useful.

Direct and local media

Direct mail, out-of-home, sponsorships, and market-specific placements when they support the wider campaign.

One plan, with a clear job for every channel.

We define whether a placement should create awareness, increase consideration, capture response, or reinforce another channel before deciding how to buy it.

  1. 01Define the audience, market, and business outcome
  2. 02Assign each channel a specific role
  3. 03Model reach, frequency, timing, and budget
  4. 04Coordinate message and creative requirements
  5. 05Design measurement before the campaign launches
  6. 06Reallocate investment as evidence improves

Match the method to the decision.

Offline and upper-funnel channels rarely produce a perfect click trail. We triangulate reach and frequency, response data, geo-lift, matched markets, time-series analysis, incrementality tests, and media mix modeling to estimate contribution without inventing certainty.

Direct response

Calls, visits, codes, leads, orders, and CRM outcomes when response can be observed.

Incrementality

Geo-lift, matched markets, holdouts, and time-based tests that estimate what changed because media ran.

Modeled contribution

Media mix modeling and marginal-return analysis for budget decisions across channels with different attribution footprints.

Integrated media engagement specifications

Channels
CTV, streaming video, podcasts, Spotify and streaming audio, radio, direct and local media
Planning level
Audience, market, channel role, reach, frequency, and budget
Buying model
Direct, programmatic, or through vetted media partners
Measurement
Response, incrementality, and modeled contribution
Reporting
Decision-ready cross-channel view
Starting point
Media plan, campaign launch, or portfolio review

Ready to map the media plan? Get in touch.