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The Expedition Party

For founders who would rather work with the people actually doing the work.

Wellington Johnson and Kevin Nguyen, Noble Base co-founders

Founder-led, built to execute.

Noble Base is founder-led: a technical lead who builds software and integrates AI, and a marketing strategist with sixteen years in advertising. We own every engagement, backed by a team that lets us take on work well beyond our footprint. The pairing is deliberate — marketing without technical depth drifts, and technical work without marketing judgment ships the wrong thing.

We started Noble Base because the agencies we'd worked inside were built to sell and then under-deliver. So we kept the core senior and the standard high: execution is where we compete. A principal leads every account, and the work moves fast because the people doing it are the people who scoped it.

Co-founder · I

Wellington Johnson

Technical Lead & AI Specialist

Wellington has spent seven years shipping software and integrating AI into customer-facing products. He owns the technical side of every engagement — attribution wiring, automation, the Astrolabe instrument, and any AI-adjacent work that needs to be production-grade rather than a demo.

  • 7+ years in software development
  • Expert in AI/ML implementation
  • Full-stack development expertise
  • Product design & development experience

Co-founder · II

Kevin Nguyen

Paid Search Growth & Optimization

Kevin runs paid search and builds the growth systems behind it. Sixteen years in advertising — paid media, email, and growth strategy for clients from independent retail to private-equity-backed portfolio companies — paired with attribution, automation, and experimentation built in code. He owns the marketing decisions on every engagement and connects account optimization to qualified demand and revenue.

  • 16 years in advertising
  • Paid search growth and optimization
  • Growth engineering — attribution, automation, experimentation
  • Email marketing & automation

The shape of an engagement with us.

  1. A principal leads every account — no junior account managers, no handoffs.

  2. Campaigns are built around your attribution data, not platform defaults.

  3. We pick up the phone.

  4. We tell you what we see in the data, including what we got wrong.

Want to talk? Get in touch.